Nowadays, mostly every company relies on visual content. However, in order to receive a positive response, in most cases, it is necessary to hire a graphic designer, who has no trouble using programs like Photoshop. What if there is also another way of creating good looking content with no need for a professional designer? The … Read more
Not long and the year 2018 will be over and for sure we will not have to wait long for new social media updates and inventions. However, I was curious what social media trends people can expect in 2019. For that reason a few days ago I started reading various reports about possible social media … Read more
For a recent client project I researched different content approaches used on Facebook pages. In this blog post I share a few posting types and trends that I have discovered. Eurowings What I first recognized on the Facebook page from Eurowings, was that a lot of the content is supported by a well-known German comedian. … Read more
In this post, I will share how we manage social media content for some of our clients. In most cases, the requirements are like this: Have a calendar view of all content in the pipeline A central repository for all content created – from idea to final material Possibility to discuss (chat about) content with … Read more
Hanna, my 15-year-old niece was visiting me in Vienna this week, and every time she visits I try to get the millennial perspective on smartphone usage. Here is a short blog interview with her to pass on some of that insights. When did you start using Snapchat? I started using Snapchat about 3 years ago and … Read more
Fresh van Root was hired to cover the MIT Europe Conference 2017 live from the event. This is a good opportunity to share how we approach such projects. The MIT Europe Conference happens every two years in Vienna. It was hosted by the Aussenwirtschaft section of the economic chamber of commerce. Luca and I were … Read more
I have blogged about content sharing, blogging, tools, apps, and how to re-market your content, use specific platforms, but until now, not much about how to create your own social media strategy. Last Monday, I did a workshop on that topic, and this post is based on that. I will focus on the relevant questions … Read more
Vor kurzem war ich für knapp drei Monate in den USA, habe dabei nicht nur San Francisco kennengelernt, sondern hatte auch die Gelegenheit als Volunteer im Rahmen des Northern California Cherry Blossom Festivals etwas mit meinen Social Media Erfahrungen auszuhelfen. Bei diesem Festival handelt es sich um ein an zwei Wochenenden hintereinander stattfindendes Event, das … Read more