From Gmail to ProtonMail – A Marketers Perspective

A few month back I decided to make the switch: From Gmail to ProtonMail for company email (all @freshvanroot.com email addresses). While there are obvious reasons for this move (encryption, privacy, security), I want to share my experience after using it for a few month. Done migrating from @gmail to @ProtonMail with main company account! […]

Elements Every Successful Landing Page Should Have

Successful landing pages for the most part consist of a special arrangement of various important elements. To create a successful landing page people should also consider inserting these helpful elements. There are mainly 5 primary elements which can be further categorized: Your Unique selling Point(USP) In order to create a successful web page, a company […]

Our Toolset for Managing Social Media Content

In this post, I will share how we manage social media content for some of our clients. In most cases, the requirements are like this: Have a calendar view of all content in the pipeline A central repository for all content created – from idea to final material Possibility to discuss (chat about) content with […]

Meet Anica, Social Media Designer at Fresh van Root

Anica started as an intern at Fresh van Root 6 weeks ago, time to ask her how it goes and to introduce her to our readers. In the future Anica will also publish on our blog. Tell us a bit about yourself? My name is Anica and I am turning 22 in June. One year […]

TL;DR the startup edition – Blogs that Startups should read from 2017

2017 Go to blogs for startup marketing Here are the blogs that we have written over the year that are important to the Startup people. Just recently I was talking to a founder of a startup about how it was going. His response is that I gave it up and went back to trading instead. […]

Book review: Understanding SEO by Franz Enzenhofer

There is a lot of bad SEO advice out there. Many SEO agencies still buy links and give esoteric recommendations. A whole industry that promises things it can’t control (search rankings) or don’t matter (overall traffic). I tend to not listen to people who call themselves SEOs. Nevertheless I bought the book Understanding SEO by […]

A simple recipe for following up on Facebook leads via automated emails

This post is about how to collect leads via social media (on Facebook) and automatically follow up (Zapier) with them via email (Mailchimp). While lead ads on Facebook have been around for some time now, it seems to be still very unknown to many people just how easy it is to automate following up on […]

Getting started with Content Marketing and Blogging as a Startup

This blog is based on a one hour talk we have given at WeXelerate Online Marketing trends workshop. Here you will see that for the one hour there was a lot planned but Content Marketing is a huge topic with many different disciplines. The focus of the talk was blogging, something that the presenters Nick (senior […]

A look back: My Sektor5 experience

Sektor5 is closing, the place where Fresh van Root was born and I made friends, found clients and had lots of Makava. Sektor5? If you have never heard about Sektor5, I will quickly get you up to speed: It was not the first co-working space in Vienna, but the first one which was born during […]