OUR BLOG

for Digital-Marketers and Entrepreneurs. We wrote over 100 blogs to showcase our know how.

How my 17yr old niece uses her smartphone – Hannas perspective 2018 edition

Last weekend my niece was visiting, we spent the weekend Christmas shopping, visiting the Sagmeister & Walsh exhibition and watched the McQueen documentary (highly recommended). We also chatted about her smartphone usage (she turned down my idea of spending a smartphone free weekend), this chat led to this blog interview. This is the second edition

Read »

An Introduction to Tik Tok – the App Everybody Talks About Right Now

Have you already tried Tik Tok – the app teens around the globe seem to love? In the last years, one certain social media app called Musical.ly became more and more popular. The main function of the Musical.ly app was that users could make videos combined with background music or other audio snippets. Most people

Read »

What’s the Most Annoying Thing About Facebook?

To me, its the bad behavior of showing you notifications for *every* tiny detail. If there is a symbol to hate, it’s this: What does this icon do with your mind? You get a little curious, a little stressed, you click on it, and in 95% of cases you think “Why does Facebook think that

Read »

Optimizing images for your website

This topic is as old as the web: Images can add substantial load time to your site and can always be optimized for better performance. I remember when I created my first website (a few under construction gifs, 2 pictures, and a link to a guestbook). I reached out for feedback and the first I

Read »

Instagram – Fake it till you make it

On Instagram, huge numbers are everything. To get those high numbers is a time-consuming job if you are not a celebrity or famous brand. The hard way: have a brilliant idea, execute this idea in great quality over a long time, and you potentially reach fame (followers, brands that want to work with you,…). What

Read »

If you own Facebook stock you should sell now …

… or be prepared to wait another five to ten years. It could take that long to fix the company! That’s my verdict after reading last weeks longread on Facebook in the NYT. Things that stuck in my head: Facebook management wasn’t really taking all the incidents seriously in the last 2 years. A practice

Read »

Influencer Marketing: There is not much that can go wrong…

.. if you download our E-Book for digital marketers and apply the advice! This E-Book is a co-marketing effort between Swat.io and Fresh van Root. The idea was born just a few months ago, now it is reality. Why? If you work in marketing and consume any sort of industry news you probably came across several

Read »

From Gmail to ProtonMail – A Marketers Perspective

A few month back I decided to make the switch: From Gmail to ProtonMail for company email (all @freshvanroot.com email addresses). While there are obvious reasons for this move (encryption, privacy, security), I want to share my experience after using it for a few month. Done migrating from @gmail to @ProtonMail with main company account!

Read »

Elements Every Successful Landing Page Should Have

Successful landing pages for the most part consist of a special arrangement of various important elements. To create a successful landing page people should also consider inserting these helpful elements. There are mainly 5 primary elements which can be further categorized: Your Unique selling Point(USP) In order to create a successful web page, a company

Read »

Posting Trends on Four Different Facebook Pages

For a recent client project I researched different content approaches used on Facebook pages. In this blog post I share a few posting types and trends that I have discovered. Eurowings What I first recognized on the Facebook page from Eurowings, was that a lot of the content is supported by a well-known German comedian.

Read »

Our Toolset for Managing Social Media Content

In this post, I will share how we manage social media content for some of our clients. In most cases, the requirements are like this: Have a calendar view of all content in the pipeline A central repository for all content created – from idea to final material Possibility to discuss (chat about) content with

Read »