Rolf Mistelbacher 
Imagine this: A designer handing you a web design in photoshop, and you can implement the design on your website without writing a single line of code, just by using visual design software. That’s the promise page builders make. The concept of WYSIWYG editing (What You See Is What You Get) is as old the … Read more
A few times a year, maximum once per month, we send out a newsletter with recommended links from around the web. All content featured is hand picked, meaning we have read, watched or listened to the content featured, and think is worth sharing. Doing this only every few weeks or so gives us the freedom … Read more
This post is part of a series on how we built our website. In Part 1 we provided insights why we started a redesign of our site in the first place, and what the process looked like. That our new website will be built on WordPress, the CMS we had the most experience with, was … Read more
Working from practically anywhere in the world, but reachable by an Austrian phone number at all times, that was the requirement when I founded Fresh van Root. I wanted a landline phone number which allowed forwarding to any phone number worldwide – but of course without having a real landline. I discovered Sonetel, which offers … Read more
When I founded Fresh van Root in 2013 I sat down at Sektor5 and created a website in WordPress within two days. I received lots of great feedback back then and to be honest until recently I was very happy with the site. I haven’t felt the need to relaunch our site from a design … Read more
Screenshots of websites for presentations, blogs, newsletters – you need them often. Good thing is you do no longer need to install software on your operating system or browser extensions, there are many web-apps available that allow you to enter any URL and you get back a screenshot in seconds. Screen.guru If you need a … Read more
If you are not into WordPress I’ll give you some context first: The “classic” editor in WordPress was replaced by something completely new. Project “Gutenberg” brings a “block based” editing experience to WordPress. I took an early version of the beta for a test drive back then (in June 2017). Right before Christmas Gutenberg was … Read more
This year kicked off with bad news for blogging platform Medium. Two examples: SignalVNoise announced their exit from Medium – they switched back to a custom and self hosted WordPress blog. And for sure not without Schadenfreude, Matt Mullenweg (CEO of Automattic, the driving force behind wordpress.com and the open source project WordPress), shared another … Read more
Have you ever thought that all your posts on Facebook, articles on LinkedIn, your tweets, your efforts to be influential on Instagram, are leading to nothing? Maybe it is time to stop posting on that platforms and start building your own ship. Your heavy posting does not lead to substantial growth of your account. Step … Read more
You, like every digital marketer or entrepreneur, will be part of a website project at some point, be it for your own business or your client. Before rushing into briefing an agency or a designer I recommend to make yourself familiar with recent web design trends and start collecting favorites. This is how I approach … Read more