Rolf Mistelbacher 
Last weekend my niece was visiting, we spent the weekend Christmas shopping, visiting the Sagmeister & Walsh exhibition and watched the McQueen documentary (highly recommended). We also chatted about her smartphone usage (she turned down my idea of spending a smartphone free weekend), this chat led to this blog interview. This is the second edition … Read more
To me, its the bad behavior of showing you notifications for *every* tiny detail. If there is a symbol to hate, it’s this: What does this icon do with your mind? You get a little curious, a little stressed, you click on it, and in 95% of cases you think “Why does Facebook think that … Read more
This topic is as old as the web: Images can add substantial load time to your site and can always be optimized for better performance. I remember when I created my first website (a few under construction gifs, 2 pictures, and a link to a guestbook). I reached out for feedback and the first I … Read more
On Instagram, huge numbers are everything. To get those high numbers is a time-consuming job if you are not a celebrity or famous brand. The hard way: have a brilliant idea, execute this idea in great quality over a long time, and you potentially reach fame (followers, brands that want to work with you,…). What … Read more
… or be prepared to wait another five to ten years. It could take that long to fix the company! That’s my verdict after reading last weeks longread on Facebook in the NYT. Things that stuck in my head: Facebook management wasn’t really taking all the incidents seriously in the last 2 years. A practice … Read more
.. if you download our E-Book for digital marketers and apply the advice! This E-Book is a co-marketing effort between Swat.io and Fresh van Root. The idea was born just a few months ago, now it is reality. Why? If you work in marketing and consume any sort of industry news you probably came across several … Read more
A few month back I decided to make the switch: From Gmail to ProtonMail for company email (all @freshvanroot.com email addresses). While there are obvious reasons for this move (encryption, privacy, security), I want to share my experience after using it for a few month. Done migrating from @gmail to @ProtonMail with main company account! … Read more
In this post, I will share how we manage social media content for some of our clients. In most cases, the requirements are like this: Have a calendar view of all content in the pipeline A central repository for all content created – from idea to final material Possibility to discuss (chat about) content with … Read more
Anica started as an intern at Fresh van Root 6 weeks ago, time to ask her how it goes and to introduce her to our readers. In the future Anica will also publish on our blog. Tell us a bit about yourself? My name is Anica and I am turning 22 in June. One year … Read more
This post is about how to collect leads via social media (on Facebook) and automatically follow up (Zapier) with them via email (Mailchimp). While lead ads on Facebook have been around for some time now, it seems to be still very unknown to many people just how easy it is to automate following up on … Read more