Rolf Mistelbacher 
… or be prepared to wait another five to ten years. It could take that long to fix the company! That’s my verdict after reading last weeks longread on Facebook in the NYT. Things that stuck in my head: Facebook management wasn’t really taking all the incidents seriously in the last 2 years. A practice … Read more
.. if you download our E-Book for digital marketers and apply the advice! This E-Book is a co-marketing effort between Swat.io and Fresh van Root. The idea was born just a few months ago, now it is reality. Why? If you work in marketing and consume any sort of industry news you probably came across several … Read more
A few month back I decided to make the switch: From Gmail to ProtonMail for company email (all @freshvanroot.com email addresses). While there are obvious reasons for this move (encryption, privacy, security), I want to share my experience after using it for a few month. Done migrating from @gmail to @ProtonMail with main company account! … Read more
In this post, I will share how we manage social media content for some of our clients. In most cases, the requirements are like this: Have a calendar view of all content in the pipeline A central repository for all content created – from idea to final material Possibility to discuss (chat about) content with … Read more
Anica started as an intern at Fresh van Root 6 weeks ago, time to ask her how it goes and to introduce her to our readers. In the future Anica will also publish on our blog. Tell us a bit about yourself? My name is Anica and I am turning 22 in June. One year … Read more
This post is about how to collect leads via social media (on Facebook) and automatically follow up (Zapier) with them via email (Mailchimp). While lead ads on Facebook have been around for some time now, it seems to be still very unknown to many people just how easy it is to automate following up on … Read more
Sektor5 is closing, the place where Fresh van Root was born and I made friends, found clients and had lots of Makava. Sektor5? If you have never heard about Sektor5, I will quickly get you up to speed: It was not the first co-working space in Vienna, but the first one which was born during … Read more
Podcast creation can be a time-consuming task: record a conversation, edit the audio file and create the transcript for the blog that usually is published along with the podcast. But the tech involved in producing podcasts is changing, thanks to AI, new software, and new hardware. A few examples: Mikme, a new wireless microphone for … Read more
We have some news hot off the press today. Welcome to the prototype of our first podcast on anchor, we are recording today from sektor5 co-working spaces in Vienna. Read the transcript below or listen in on Anchor listen in on Soundcloud! [soundcloud id=’344266929′ height=’false’] Fresh van Root is growing We are going to not only … Read more
As a startup founder, you are focused on reaching product/market fit, collecting feedback from your first customers, iterating your product, building business partnerships and raising money. Now that first money has come in, and you can finally think about leveling up your startup marketing. You have the option to hire a full-time marketer, engage with … Read more