Rolf Mistelbacher

Hi, I am the CEO & Founder of Fresh van Root, a boutique digital agency in Vienna, Europe.I got first online in '96 and since then I am hooked on the web. Here I blog about social media, WordPress and blogging, productivity, apps and tools for digital marketers, and all things related to running a digital agency.Before starting Fresh van Root I was working at Microsoft for quite some time. Get in touch with me on LinkedIn or Twitter!

A Random List of Apps & Tools & Resources for Nerdy Marketers to Take a Look At! (#5)

Welcome to the fifth edition of Random List of Apps/Tools/Resources for Nerdy Marketers. I am turning this blog post series into an official thing now! What does official mean? I am publicly committing to continue this series throughout 2019. Sign up for the newsletter at the bottom of this post. I am not creating these … Read moreA Random List of Apps & Tools & Resources for Nerdy Marketers to Take a Look At! (#5)

How to Choose The Right Layout for Your Blog Homepage

A friend of mine is launching a blog (good decision). He asked for advice on how to choose the right layout for the blog homepage (or blog overview page). During the discussion, I realized I had answered the exact same questions several times, so I thought this topic suits great for a blog post for … Read moreHow to Choose The Right Layout for Your Blog Homepage

A Random List of Apps & Tools & Resources for Nerdy Marketers to Take a Look At! (#4)

Welcome to another edition in this blog post series! Hubcap claims to be “the first install-free screen recorder”. A nice little tool to quickly share a screencast. Download option available. Recordings will be deleted after 2 weeks. Check a recording I created. Do you need screenshots with a gradient background? Check out Screenzy.io. Nothing special, … Read moreA Random List of Apps & Tools & Resources for Nerdy Marketers to Take a Look At! (#4)

Onboarding Interns – How We Do It!

We have had interns helping out several times here at Fresh van Root. During the last 2 weeks have spent much time onboarding our newest intern Hanna. Usually, I sit down and sketch out a mind map about the topics I want interns to learn and understand. Why is that important? Provide a frictionless onboarding … Read moreOnboarding Interns – How We Do It!

How to Create a Global Section in Elementor

If you moved from Elementor beginner to intermediate, you will soon land at the question on how to create “global sections” or “global templates”. Global widgets are a nice way to re-use specific content elements, but what if you want to re-use complete sections and also want to change the content only once centrally? We … Read moreHow to Create a Global Section in Elementor

A Random List of Apps & Tools & Resources for Nerdy Marketers to Take a Look At! (#3)

Hello nerdy marketer, time for another round of our tool tips! PDFCandy I was looking for a service to convert 5 PNG files into one PDF (to share the PDF on LinkedIn). Google sent me to PDFCandy, and then I saw that this service covers lots of things related to PDF (convert, compress, etc.). Mattermost … Read moreA Random List of Apps & Tools & Resources for Nerdy Marketers to Take a Look At! (#3)

3 Different Ways to Sell Your Digital Products With WordPress

Over the last couple of months, I have been involved in helping clients to prototype online stores for digital products with WordPress. If you search for how to do that, you will soon realize that there are a few thousand articles on the topic, and not only 3, but 300 ways to do it. WordPress … Read more3 Different Ways to Sell Your Digital Products With WordPress

Creating a link blog with WordPress in 2019 (Part 1)

This post is the first one in a series of posts in which I will outline how I will build a link blog based on WordPress (Summer project). In part 1 I will share my requirements and possible solutions I am thinking about. I don’t know what the solution will be, so it could turn … Read moreCreating a link blog with WordPress in 2019 (Part 1)

Building Pop-Ups that don’t annoy with Elementor Pro

Elementor comes with a powerful pop-up builder. Powerful in two different ways: First, the way you can apply design and content to your pop-up to match your brand style (compared to installing a 3rd party plugin that you will have a hard time to customize) Second, the display conditions and triggers that control under which … Read moreBuilding Pop-Ups that don’t annoy with Elementor Pro

How We Run freshvanroot.com: Tools, Learnings, Tech, …

A website is never finished, and ours is no exception. If you followed our blog over the last six months you saw a lot of posts about how we run our own agency website built with WordPress, the GeneratePress theme and Elementor Pro page builder. We published How To’s that allow you to actually re-create … Read moreHow We Run freshvanroot.com: Tools, Learnings, Tech, …

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