A few years back it was in fashion to announce an exit from Facebook – for a few weeks or months – and then blog about the experience. People realized that they spent way too much time scrolling through the newsfeed. I was one of them. This is happening again, except this time people leave … Read more
Not long and the year 2018 will be over and for sure we will not have to wait long for new social media updates and inventions. However, I was curious what social media trends people can expect in 2019. For that reason a few days ago I started reading various reports about possible social media … Read more
To me, its the bad behavior of showing you notifications for *every* tiny detail. If there is a symbol to hate, it’s this: What does this icon do with your mind? You get a little curious, a little stressed, you click on it, and in 95% of cases you think “Why does Facebook think that … Read more
On Instagram, huge numbers are everything. To get those high numbers is a time-consuming job if you are not a celebrity or famous brand. The hard way: have a brilliant idea, execute this idea in great quality over a long time, and you potentially reach fame (followers, brands that want to work with you,…). What … Read more
For a recent client project I researched different content approaches used on Facebook pages. In this blog post I share a few posting types and trends that I have discovered. Eurowings What I first recognized on the Facebook page from Eurowings, was that a lot of the content is supported by a well-known German comedian. … Read more
This post is about how to collect leads via social media (on Facebook) and automatically follow up (Zapier) with them via email (Mailchimp). While lead ads on Facebook have been around for some time now, it seems to be still very unknown to many people just how easy it is to automate following up on … Read more
Summer is the ideal time to catch up on reading blogs. Here are a few recommendations for open-minded marketers from my reading list. Pax Facebook Very nice thought game: It’s 2030, Facebook has discontinued its offer for advertisers, Mark Zuckerberg is not the president of the United States, and an informed society and moral discussion … Read more
I recently re-activated my (real) Facebook Account after 2 years. I blogged about content consumption outside Facebook here already. After 2 weeks I am fed up with it already, I uninstalled the mobile app and realized I feel much more home on Twitter. So here’s a list of reasons why I think Twitter is the … Read more
Facebook Live video is still pretty new, and if you have already experience in producing live video events, you should definitely take a look at Facebook Live. In this post we take a look back at how the live streaming started before we dive into details on how to use Facebook Live Video. A Brief … Read more
Over the last 12 month I changed my reading behavior for all things digital. First of all I closed my personal Facebook Account (and Instagram Account) after discovering how much time I spent on Facebook via Rescuetime (multiple hours each week). I can’t ignore Facebook for my business, so I have an account under a … Read more