Elementor or Enfold: When to use what

Enfold is one of the top selling themes worldwide and Elementor is a page builder plugin new to the game. How do these two tools compare? Elementor and Enfold both allow you to create pixel-ready websites without touching code. Even if you are new to WordPress you will be able to add a theme or […]

Making your website a 24 hour sales person

Lead Generation – How cold can you go? Lead generation is normally about creating content to download and capturing an email as a lead. This can be a very difficult task in some niches as creating downloadable content is yet another task to do in a small team. Creating content for SEO and thought leadership […]

Tools for Team Productivity: Apply the One-In, Two-Out Rule

These tools won’t make your team more productive: Slack, Microsoft Teams, Yammer, Facebook Workplace, Hipchat, SharePoint. All these tools came to life because many people thought that there is an issue to be solved around teamwork and team productivity. The much hated email inbox was the target for a long time, after we realized that […]

An Introduction to Web Push Notifications and How to Get Started

Push notifications were app-exclusive until April 2015. With Google Chrome version 42, website owners have the opportunity to get users back to their site by sending a push notification via browser. This post provides a brief overview of how push notifications work and what you, as a digital marketer, have to think about before implementing […]

Adobe Spark: Tools for Content Creators

Introduction I like to evaluate new tools that enable content creators to optimize their workflow. I recently discovered Adobe Spark; it’s a set of tools that enables digital marketers to create web pages, videos, and images all in the browser without the need to install any app or plugin. Over the last years, creating content […]

Why Digital Marketers Can’t Ignore WordPress

WordPress is the most used content management platform for creating content driven websites. It started as a blog tool, and now it’s a powerful content management system, which is running on nearly 30% of all websites worldwide. It has been around for 13 years and, specifically, as a digital marketer, you can’t ignore it. Even if you […]

Erstellung von Landing Pages mit Layers for WordPress

Eine klassische Anforderung bei der Umsetzung von Online-Marketing Projekten sind Landing Pages. Möglichkeiten diese umzusetzen gibt es viele. Services wie Unbounce (“Landing Pages without I.T.”) oder Launchrock (“Fastest way to acquire customers”) haben sich darauf spezialisiert das erstellen, verwalten, auswerten und hosten von Landing Pages zu simplifizieren. Digitalmarketer die Erfahrung im Umgang mit CMS haben können mit diesen Tools schnell […]

Kurzvorstellung von Story.AM & Lasso Editor

Aus dem kürzlich hier vorgestellten AESOP Story Engine Plugin für WordPress soll Story.AM entstehen. Oder hätte sollen. Die Idee: Anstatt sich um das Selfhosting von WordPress kümmern zu müssen ist Story.AM das Versprechen alles hosted auf einer eigenen Subdomain unter story.am abzubilden. Das Team hinter AESOP Story Engine hat einen neuen Editor entwickelt der die WYSIWYG Experience verbessert. Anstatt […]

AESOP Storyengine: Installation und Vorstellung einer ersten Story im Detail

In Teil 1 haben wir uns das Gerüst von AESOP Storyengine grundsätzlich angesehen, im zweiten Teil sehen wir uns an mit welchen Komponenten eine Story umgesetzt werden kann. Der Blogpost zeigt dir wie du eine erste einfache Geschichte mit Text-, Bild-, Audio- und Videomaterial zusammensetzen kannst. Installation Wer WordPress installieren und konfigurieren kann wird auch mit […]