Tools for Team Productivity: Apply the One-In, Two-Out Rule

These tools won’t make your team more productive: Slack, Microsoft Teams, Yammer, Facebook Workplace, Hipchat, SharePoint. All these tools came to life because many people thought that there is an issue to be solved around teamwork and team productivity. The much hated email inbox was the target for a long time, after we realized that […]

An Introduction to Web Push Notifications and How to Get Started

Push notifications were app-exclusive until April 2015. With Google Chrome version 42, website owners have the opportunity to get users back to their site by sending a push notification via browser. This post provides a brief overview of how push notifications work and what you, as a digital marketer, have to think about before implementing […]

Erstellung von Landing Pages mit Layers for WordPress

Eine klassische Anforderung bei der Umsetzung von Online-Marketing Projekten sind Landing Pages. Möglichkeiten diese umzusetzen gibt es viele. Services wie Unbounce (“Landing Pages without I.T.”) oder Launchrock (“Fastest way to acquire customers”) haben sich darauf spezialisiert das erstellen, verwalten, auswerten und hosten von Landing Pages zu simplifizieren. Digitalmarketer die Erfahrung im Umgang mit CMS haben können mit diesen Tools schnell […]