Our Toolset for Managing Social Media Content

In this post, I will share how we manage social media content for some of our clients. In most cases, the requirements are like this: Have a calendar view of all content in the pipeline A central repository for all content created – from idea to final material Possibility to discuss (chat about) content with […]

Blogger Workflow: From 1-100 blogs

Welcome to the 100th blog post! As I like to read what the process and toolset from others bloggers looks like, I thought this would be a good opportunity to write about my own blogging workflow. Reading how others get stuff done is always an opportunity to learn and get better, or discover that little […]

Tool tip: Sharing text from a page to Twitter with Chirp Chrome extension

I got a tip to check out this little Chrome extension called Chirp for Twitter. It makes sharing text excerpts of websites to Twitter really easy, and as that is something I do often I was looking for a little tool to help with that for quite some time. The extensions page only shows around […]

Elementor or Enfold: When to use what

Enfold is one of the top selling themes worldwide and Elementor is a page builder plugin new to the game. How do these two tools compare? Elementor and Enfold both allow you to create pixel-ready websites without touching code. Even if you are new to WordPress you will be able to add a theme or […]

Making your website a 24 hour sales person

Lead Generation – How cold can you go? Lead generation is normally about creating content to download and capturing an email as a lead. This can be a very difficult task in some niches as creating downloadable content is yet another task to do in a small team. Creating content for SEO and thought leadership […]

Tools for Team Productivity: Apply the One-In, Two-Out Rule

These tools won’t make your team more productive: Slack, Microsoft Teams, Yammer, Facebook Workplace, Hipchat, SharePoint. All these tools came to life because many people thought that there is an issue to be solved around teamwork and team productivity. The much hated email inbox was the target for a long time, after we realized that […]

An Introduction to Web Push Notifications and How to Get Started

Push notifications were app-exclusive until April 2015. With Google Chrome version 42, website owners have the opportunity to get users back to their site by sending a push notification via browser. This post provides a brief overview of how push notifications work and what you, as a digital marketer, have to think about before implementing […]

Adobe Spark: Tools for Content Creators

Introduction I like to evaluate new tools that enable content creators to optimize their workflow. I recently discovered Adobe Spark; it’s a set of tools that enables digital marketers to create web pages, videos, and images all in the browser without the need to install any app or plugin. Over the last years, creating content […]

Why Digital Marketers Can’t Ignore WordPress

WordPress is the most used content management platform for creating content driven websites. It started as a blog tool, and now it’s a powerful content management system, which is running on nearly 30% of all websites worldwide. It has been around for 13 years and, specifically, as a digital marketer, you can’t ignore it. Even if you […]