Our Toolset for Managing Social Media Content

In this post, I will share how we manage social media content for some of our clients. In most cases, the requirements are like this: Have a calendar view of all content in the pipeline A central repository for all content created – from idea to final material Possibility to discuss (chat about) content with […]

Stuff to Read for the Curious Marketer

Summer is the ideal time to catch up on reading blogs. Here are a few recommendations for open-minded marketers from my reading list. Pax Facebook Very nice thought game: It’s 2030, Facebook has discontinued its offer for advertisers, Mark Zuckerberg is not the president of the United States, and an informed society and moral discussion […]

Yammer or Microsoft Teams: When to use what

I was recently involved in a discussion over coffee on when to use Yammer and when to use Microsoft Teams. Where are the tools different and how can an organization decide on when to use what? Here is my take on it. As I wrote in my post on the introduction of Microsoft Teams, both […]

A first look at Microsoft Teams and how it compares to Yammer and Slack

Microsoft wanted to buy Slack, but that did not work out, and Microsoft developed its own social enterprise chat solution, called Microsoft Teams. Microsoft’s tagline for this new product is “a chat-based workspace in Office 365.” As I am a user of both Slack and Yammer, I activated Teams right after the announcement of the […]

Use Slack to Monitor Your Content Marketing Activities

As a digital marketer, you potentially publish content on different platforms. If you work on several client projects at once or work with a team, monitoring your content marketing can become very time consuming. You want to keep track of everything that happens around all your channels. In this post, I want to outline […]

Wie ein SAAS Business aufbauen? Thomas Schranz von Blossom im Interview (Podcast)

Unternehmen die Blossom verwenden.

Mit Thomas Schranz hat die Freshcast Serie begonnen. 20 Ausgaben später ist er wieder zu Gast. In Freshcast #21 spreche ich mit Thomas darüber wie es Blossom geschafft hat ein SAAS Business aufzubauen, welchen Beitrag daran die Verwendung von Intercom hatte und was die Slack Integration gebracht hat.

Außerdem im Podcast: Remote Arbeiten über Zeitzonen hinweg, Techtrends im Silicon Valley.

Links Zum Podcast

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Social Enterprise: Yammer und Slack im Vergleich

Ich bin derzeit in verschiedenen Projekten involviert die jeweils in Slack oder Yammer begleitet werden. Hier ein paar kurze Learnings und ein Zwischenfazit. Einleitung Die Tools sind völlig unterschiedlich, einfach weil sie in einer völlig anderen Zeit entwickelt wurden. Yammer hat schon 2008 gestartet und sich zum damligen Zeitpunkt stark an das gelernte Newsfeed verhalten von Facebook und […]