One of the default actions when launching a website is creating a Google Analytics property and adding the tracking script to the site.
This is true for bloggers, small to large businesses – any type of websites. But most of seldomly look beyond the basic data, that is
- Number of Visitors
- Top pages visited
- Geo location of visitors
and maybe a few other metrics.
In a nutshell: Google Analytics collects way more data from your users that most of us will ever look at. That’s why Google alternatives are becoming a thing these days.
Fathom is one of those alternatives that focus on collecting the essential data that most of us are interested in. It positions itself as a platform that respects users’ privacy (no cookies set, GDPR compliant). All data Fathom collects fits on one page.
You can check out a demo report or start a free trial. Fathom is a product developed by a two-person team. The business model is not selling or analyzing your website data. Pricing for Fathom starts at $14/month for 100K pageviews.