I recently signed up for Figma to create a website mockup for a client project. Figma is aimed at design teams working together on app prototypes, UI and UX projects. That’s why it wouldn’t be the first tool you think of when you need to create graphics for social media.
But Figma also provides a template section, and one of them is made specifically for social media graphics.
You can use the social media template to create graphics for Facebook, Instagram, Twitter, and other social media platforms.
I took it for a quick test and I was able to customize a graphic within 5 minutes.
Here’s how you can try it out:
1. Sign up for a free Figma account
2. Duplicate the social media template to your Figma account
This creates the template in your Figma account.
3. Browse the available templates and take a look at the how-to-use page
A short how-to use Figma section is built into the template file. It also explains how you can export your images once customized.
4. Start customizing the graphic you need
The way it works is that you customize rectangles, text elements, and images, and export the file that you want to publish on social media. If you have worked with a design tool in the past, you will manage to customize these templates easily.
A quick example: I customized the Twitter image template by changing the gradient colors to our own brand colors, uploaded my photo, and changed the text.
Keep in mind that Figma is a design tool, not a puristic social media graphics tool. Creating graphics for social media is just one tiny additional task it can be used for.
Compared to Canva and all the other tools for social media graphic creation, Figma does not provide hundreds of icons, stock images, and so on. On the other hand, Figma gives you way more freedom to design whatever you like.
Still an option worth checking out, especially because you can try it out for free.