Welcome to Fresh van Root newsletter #90!
Continuing to ride the AI wave!
Highlights of this newsletter:
- What “Godfather of AI” is fearing
- How to scale misinformation campaign creation
- Async video messaging on the rise
Hello to 28 new subscribers. 👋 I’m Rolf from Fresh van Root. What’s Fresh van Root? A digital marketing agency working for tech startups primarily, and a content creation business. This newsletter features content and apps at the intersection of AI, marketing, productivity, tech, content creation, and social media – for curious minds.
🧠 Hand-Picked Content
AI: A Call For Global Regulation From The Godfather (Article, 10min)
The race between Google, Microsoft, and others is leading to technological advancements in AI that could lead to developments of future technologies that are uncontrollable. Thus, global regulation is needed. That is what the godfather of AI is saying. Geoffrey Hinton embraced the idea of neural networks back in 1972. He and his team created a breakthrough technology that brought the algorithm that made it possible to spot objects in pictures. And he won the Turing Award for his work. Now, he resigned from his job at Google and joined the critics calling for regulation of AI, knowing that it might never happen—a highly recommended read. More
Content Creation: Harmful Use Of Content AI Tools (Blog, 5min)
Creating misinformation campaigns for spreading fake stories can be done within minutes instead of days. Tools like ChatGTP take some measures to avoid doing that, but it’s easy to trick AI tools into providing the harmful content you need. This blog post is a detailed how-to on how bad guys can use content AI tools to do that. More
Social Networks: A Invite-Only Twitter Alternative (Blog, 5min)
Bluesky is a Twitter alternative similar to Mastodon: It is based on an open protocol and has gained popularity as a safe space compared to Twitter. You can sign up for the waitlist or get an existing user’s invitation. Feature- and design-wise, Bluesky is a copy of Twitter. The article describes its current user base as Silicon Valley and tech insiders. Waitlist Signup | More
- Bluesky is trying a similar growth tactic to Clubhouse: Building up hype for viral growth, unlike Mastodon. More
Content Marketing: A Fresh Approach To Video (Blog, 5min)
The Browser Company (makers of the Arc browser feat. in issue 79) is swimming against the current video trends on YouTube. An authentic, personable approach makes their videos stand out from the crowd. Read the case study about their activities. More
🛠️ Tools & Apps & Services
Productivity: Async Video Messaging Tools
The tech to record video in your browser has become very reliable recently. Loom was one of the first tools growing big for quickly recording and sending video messages around—the promise: Save lots of time on meetings by sending video messages instead. Startups are building on that trend. Two of them are Claap and Bubbles. Both products are built around recording a video instead of meeting or writing and taking screenshots. Asynchronous video messaging is a fantastic trend and especially helpful when working in a team across time zones. If you often think, “And for that, we needed to get on a call!?” you should try these tools with your team. Screenshot | Claap | Bubbles
Writing: AI-Generated Content At Scale
It’s not a good idea to generate an entire article with AI and publish it online. Byword can be used to do precisely that. You provide a keyword or a headline, and the tool creates the article. It even has a “bypass AI content detection” feature and integrates with many content management systems. And the app is built to do that at scale. We tried it out with the title “The top 5 project management apps compared”. While the article was okay-ish, it failed – it only listed two apps. You can use Byword to create an ugly first draft of an article you have to write. Or to spin up a content farm, … Samples | Screenshots | More
- ICYMI: AI Content is the new floor
📣 Fresh van Root
AI Is A Content Marketing Opportunity (LinkedIn post)
A quick comment on a content marketing opportunity SaaS companies (not only) should pursue. More
Rize Productivity App (Invite Link)
🏞️ Your Next Wallpaper?
🔗 One More Link
Smartphone Videos That Wow You
This Twitter account shares top-notch videography tips to implement with your smartphone. Some of them are easy to apply. More