Welcome to Fresh van Root newsletter #60. For all new subscribers, here’s what this newsletter is about:
I am exploring content and apps at the intersection of marketing, productivity, content creation, and social media. My bi-weekly newsletter is a curated and concise summary of that exploration. Stay fresh. Rolf
🧠 Hand-Picked Content
Repeating Yourself is Good (Blog, 4 min)
Brand impressions should focus on a single goal. Bear in mind that unaided recall to a brand increases after roughly 7 impressions. So, repeating yourself improves brand recall. More
Minecraft is the Metaverse (Blog, 10min)
Awesome read on why Minecraft is the metaverse big tech companies now want to build. It’s an open platform, decentralized, you are free to build anything you want, and it is hackable. Sounds very different from what Zuck has planned. More
“The Problem Is Him” (Article, 10min)
This is an interview with Kara Swisher, who met Zuckerberg multiple times for interviews. Her opinion is clear and plain: He is not capable of running a company that connects 2 billion people. More
Social Media: Explore Polywork As A LinkedIn Alternative (Blog, 5min)
LinkedIn wants to be everything at once – a learning platform, content- and social media network, a place to get hire and get hired. But it is all tied to one profile with one job title. Polywork, on the other hand, wants to enable you to show the diversity in you. It asks you to add experiences, not job titles. This blog post outlines the approach Polywork takes compared to LinkedIn.
I admit that I haven’t logged in to Polywork for months, but blog posts praising it for being a great LinkedIn alternative keep showing up in my feeds. Ping me if you need an invite code. More
Good or popular? (Blog, 1 min)
Why we should not mistake popular for good. Seth Godin brings it to the point. Again. More
🛠️ Tools & Apps & Services
Project & Task Management
This app called Height looks like a cross-over of Todoist and Asana. I have played around with it for an hour and really liked it. If you are a small team outgrowing your to-do app, looking for an app that supports an agile workflow, this app might be it. More
Snap Camera – Add Filters to Your Calls
Add a Snapchat filter to your video call or live stream. A fun feature if you get bored of ordinary calls. But will you really use it more than once? More
A New Google Docs/Notion Competitor
Almanac is a new service that could be seen as a tool for writing and hosting your company manual, for peer-reviewing documents, and sharing your docs with the community. It’s still early on and it feels a bit rough around the edges (design-wise). Check an example document by the Almanac team | Try the editor | More
A Course On Content Marketing
I asked around for a great course on content marketing. This one was recommended from multiple sources. More
Remove Objects From A Picture
Works really well. More
Hip Illustrations
I like these illustrations. They fit the Zeitgeist. Get the paid version and make them fit your brand. More
🔗 One More Link
Cosmic Relaxation
8 hours of NASA deep space scenery with music. More