Getting started with Content Marketing and Blogging as a Startup

This blog is based on a one hour talk we have given at WeXelerate Online Marketing trends workshop. Here you will see that for the one hour there was a lot planned but Content Marketing is a huge topic with many different disciplines. The focus of the talk was blogging, something that the presenters Nick (senior …

Read moreGetting started with Content Marketing and Blogging as a Startup

Startup Marketing: How to invest your first marketing dollars

As a startup founder, you are focused on reaching product/market fit, collecting feedback from your first customers, iterating your product, building business partnerships and raising money. Now that first money has come in, and you can finally think about leveling up your startup marketing. You have the option to hire a full-time marketer, engage with …

Read moreStartup Marketing: How to invest your first marketing dollars

Wie können Unternehmen Medium.com als Blog-Plattform nutzen?

Die Funktionen die Medium bietet um diese als Business zu nutzen sind noch nicht stark ausgebaut. Trotzdem veröffenltichen schon einige Brands ihren Content auf Medium. Auf der Suche nach einem neuen Publikum, das gewillt ist längere Texte zu lesen und mit dem Brand zu diskutieren. Medium verspricht dafür ein Ort zu sein: Quality Content trifft eine …

Read moreWie können Unternehmen Medium.com als Blog-Plattform nutzen?

Primer App: Learn the basics of online-marketing in 5-minute-lessons.

Google’s Primer App is a great way to dive into the different disciplines of digital marketing in 5-minute-courses right on your phone. The app comes with great content and is a great companion for digital marketers of all skill level. The content within the app is structured in five main categories. Overall there are ~35 …

Read morePrimer App: Learn the basics of online-marketing in 5-minute-lessons.