Newsletter #53

Messaging over Features | New Webinar Software | AirBnb for Pools | What's up with Tumblr? | Chrome Extension for Web Creators | and more

Welcome to Fresh van Root #53!

Billionaires are going to space this summer, I am enjoying a bit quieter days at the office. So I had enough time to sift through lots of content. My favorite link in this newsletter is the one about a new webinar software I just discovered. And did you know that there is an AirBnB for swimming pools?

Hello to all new subscribers: this newsletter is for curious marketers, content/web creators, and entrepreneurs. Content & tool curation as a service, that’s the mission. Stay fresh! Rolf

🧠 Hand-Picked Content

SaaS – Your Features Will Be Copied (Blog, 10min)

You are not competing on features only, but also on messaging. Building your brand from day 1 is key, and as a young company, you can be bold and fresh. That is an advantage over your boring corporate competitor. A great read if you are into positioning, branding, and storytelling. More

The Opportunities Missed by Tumblr (Newsletter, 5min)

Tumblr could have been the driving force of the creator economy, by making it possible for creators to monetize their audience. This is a great write-up from someone who used the platform heavily. More

Stealing Content From Others (LinkedIn post, 1min)

This is not unique to LinkedIn, but very common on the platform: Someone grabs a picture or video and creates a post (sometimes it’s “going viral”) all without crediting the creator. “Take it as a compliment”. More

Do We Have To Use Hashtags Again? (Article, 5min)

It seems that #hashtags that have already been labeled as outdated and cringey, are getting popular again. This article explains why influencers again use hashtags, and what does TikTok have to do with itMore

🛠️ Tools & Apps & Services

Chrome Extension for Website Reviews

Jam.Dev is a Chrome extension that makes it possible to collaboratively review websites. I hate the fact that most browser-based tools only get developed for Chrome. Apart from that, this is a cool idea. I created a one minute demo | More

Webinar Software

Demio is a web app for hosting live or on-demand webinars. It includes all the features a platform like this should have in 2021: a branded experience, live chat, replay recordings, join from your browser, integrations, and so on. Our clients rely on Zoom but I am looking forward to trying out a niche service like this one that is specifically made for the webinar use case. More

Managing Social Media Content

ContentCal provides it all in one place: Collecting posting ideas, iterating on them, scheduling/publishing, plus analyzing it and much more. If you want to up-level from Buffer/Hootsuite-like tools. More

📣 Fresh van Root

This AI-Voice is Asking For a Favor

I took an AI voice content tool for a test. Listen to the result and maybe act on it? More

🔗 One More Link

Fun TikTok About LinkedIn Influencers

First, he missed his interview, then he got the job anyway, and the next day had a meeting with the CEO. More

AirBnB for Pools

There is an AirBnB like marketplace for lots of things and this one might benefit from global warming. More

Map of the Internet

I soon will replace my virtual Zoom background with a map hanging on the wall behind me. More

Neck Cooler

Is this the most useless gadget ever created? More