Getting started with Content Marketing and Blogging as a Startup

This blog is based on a one hour talk we have given at WeXelerate Online Marketing trends workshop. Here you will see that for the one hour there was a lot planned but Content Marketing is a huge topic with many different disciplines. The focus of the talk was blogging, something that the presenters Nick (senior […]

Startup Marketing: How to invest your first marketing dollars

As a startup founder, you are focused on reaching product/market fit, collecting feedback from your first customers, iterating your product, building business partnerships and raising money. Now that first money has come in, and you can finally think about leveling up your startup marketing. You have the option to hire a full-time marketer, engage with […]

Die Basics des Digitalmarketing für Gründer_innen (Vortrag + Slides)

Ich durfte heute auf Einladung der WKO am Jungunternehmertag (Programm) in der Messe Wien sprechen. Titel des Vortrags war “Digitales Marketing Kit für Jungunternehmer”. Hier die 50minütige Präsentation in Blogform kurz dargestellt. Teil 1 meiner Präsentation war nach den üblichen Digitalmarketing-Kanälen strukturiert, in Teil zwei gings um Planung und Auswertung. Website oder Landingpage Die Website […]