Fresh van Root is a digital consulting agency based in the cloud (and Vienna, Austria).
We help digital marketers and entrepreneurs stay ahead of the curve.

Posts Published
Monthly Blog Visitors
Active Clients
Projects Delivered

Our clients appreciate our hands-on experience and integrated thinking in projects. We connect the dots between channels and services, cross-thinking over disciplines and tactics.

Founded in 2012, our first clients were in the tech/startup space. Our blog played a crucial role in running our agency from the beginning.

Today our blog and newsletter caters to an international audience of content creators, digital marketers, and entrepreneurs with a hands-on mentality. Our agency serves clients from different industries and focuses on B2B marketing.

About Rolf

Rolf Mistelbacher

My name is Rolf Mistelbacher and I am the founder and CEO of Fresh van Root.

I got online for the first time in 1996 and immediately got hooked on building my own web presence. Since then I am following closely how the web evolved and changed how we communicate and do business online.

Early on during these first encounters with the web, I developed a hands-on mentality and a love to geek out.

This passion still drives me today and the experience gained allows me to connect the dots in projects for clients.

Before founding Fresh van Root, I was working at Microsoft in different marketing roles. After leaving Microsoft I jumped in the startup scene, took on some freelance consulting gigs and decided to start my own business in 2012.

I spend most of my non-family time building Fresh van Root. If there’s still time left, I like to go for a run, play tennis or listen to electronic music.

My web story | LinkedInTwitter

About Luca

My name is Luca Hammer. I am a Social Media Analyst at Fresh van Root.

In 2013 I began working for Fresh van Root to build up one of Austria’s best tech blogs for students. In 2017 my role changed. Since then I have been helping clients understand what their target groups are talking about online and how to join those conversations.

I am driven by a curiosity about people, tools and how they interact with each other. I studied communication in Vienna and media science in Paderborn.

My tool helps brands, journalists and scholars get more out of Twitter.


Say Hello!

It’s a form. You know what to do. Or email us at

Basics you should cover:
Your project idea | Your timeline | Your location