Marketing Nerds NL #9


Welcome to another edition of Random List of Apps/Tools/Resources for Nerdy Marketers and entrepreneurs. In this blog post series, I am sharing stuff that I discover in my RSS reader, on Twitter, in newsletters and elsewhere.

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Image annotations for your image

Do you remember when Instagram was offline for a few hours and instead of images we saw a text description of the image? That got me interested in how good that technology for analyzing images is.

Tech giant Google is providing a simple drag & drop tool to put their Google Cloud Vision API to the test.

I have uploaded a few images from Unsplash and the results are pretty good. What I also like is the “dominant colors” section. That information can be useful when you build content around that image.

Your schedule on autopilot

Everything is AI these days. Like software or apps that manage your calendar. You connect a tool called to your Google or Microsoft calendar, and you start saving time (that’s the promise). A personal AI assistant is taking over the task of sending emails and meeting invites back and forth with your buddies.

I haven’t used or the recently announced (from Microsoft) for my own calendar, but I was emailing back and forth with to organize a short call. I ended up reaching out to the owner personally to organize the confcall, but I am sure those services will be very common in 2-5 years. also integrates with Slack and Zoom, tow services I use daily. I will soon give it a try.

Another cool app for recording your screen

I have lost track of all the screen-recording and screenshot tools I have tested in the last 12 months, but here’s another one! is a screen recording app. It comes with a desktop client app for Windows and Mac, and of course a Chrome extension. The feature set is complete, with options to trim, edit or share your video to name some. Here is an example I recorded using the Chrome extension.

Screenshot of the creator’s view on

Reading tip: About technical writing

I recently was invited to host a blogging workshop at a client (software company). When preparing the slides I also created a list of reading material for the workshop attendees. One of the articles that stood out was Advice for Technical Writing. The article shares lots of tips and tricks that can be considered not only for technical writing but blogging in general.

Fun Retro Logo Tool

I discovered this retro logo creation tool by accident. It reminds me of WordArt. You choose a style you like, type in your brand name and a logo in the chosen style is generated. The preview does not always work but the download does.

Cool Text Graphics Creator
Fresh van Root in Miami style

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Rolf Mistelbacher

Rolf Mistelbacher

Hi, I am the CEO & Founder of Fresh van Root, a boutique digital agency in Vienna, Europe. I got first online in '96 and since then I am hooked on the web. Here I blog about social media, WordPress and blogging, productivity, apps and tools for digital marketers, and all things related to running a digital agency. Before starting Fresh van Root I was working at Microsoft for quite some time. Get in touch with me on LinkedIn or Twitter!

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